Link Building & Digital PR

Yes — we earn editorially placed links from real, relevant publications. No PBNs, no purchased link farms.

Citations and authoritative mentions are trust signals AI engines weigh when deciding which sources to quote.

We quote a range rather than a number, and the range is smaller than most agencies promise. Genuine earned links arrive unevenly — a data asset might produce a dozen in its first month and two a month afterwards. Any agency guaranteeing a consistent monthly volume is buying links, because nothing else behaves that predictably. We report what was earned, where from and why, including the months where the answer is disappointing.

Yes, because we do not buy them, exchange them or place them on networks. Everything comes from earned coverage, legitimate partnerships, journalist requests, unlinked mention recovery and contributed articles in publications with real editorial standards. The test we apply is whether we would be comfortable showing the full list to a search engineer. That constraint means fewer links and no risk of a cleanup project in two years.

Possibly, and the honest answer requires looking rather than guessing. We audit the existing profile and classify what is there. Often the conclusion is to leave it alone — low-quality links are usually ignored rather than penalised, and aggressive disavowing can remove value along with the junk. Where there is a clear pattern of paid or networked links at scale, particularly if there has been a manual action, cleanup is warranted. We will tell you which situation you are in instead of selling a disavow project by default.

It is the version of link building that works for most B2B companies, yes. The mechanism is the same — produce something worth covering, get it in front of people who cover that subject — but the framing is better, because it keeps the focus on whether the asset deserves attention rather than on the link as the product. The side effects are also worth more than the links: brand familiarity, third-party mentions that assistants draw on, and relationships that pay off repeatedly.

Two ways, and they are different. On surfaces built over a search index, links contribute to ranking and ranking contributes to being drawn on for an answer. Separately, the third-party mentions that come with earned coverage are themselves a source assistants read when describing you — often a more influential one than your own site, because they read as independent. A company with substantial earned coverage is described more confidently and more accurately than one with none.

No, and refusing is part of the job. Links are earned by something worth referencing, and a product page or a service page rarely qualifies. The practical approach is to earn links to assets that deserve them — data, tools, reference content — and pass authority internally to the commercial pages through deliberate internal linking. An agency that promises links directly to your pricing page is describing paid placements.

Access to data or expertise worth building an asset around, which is the real input. That might be anonymised product data, a customer survey we can run, or a few hours of a specialist's time. We also need reasonably quick sign-off on claims and quotes, because journalist requests are time-sensitive and a two-week approval cycle means missing most of them. Without those, outreach has nothing to offer and the programme underperforms regardless of effort.

Not by counting links, which is the metric most reports lead with and the least informative. We track referring domains that are genuinely relevant to your category, movement on the specific pages the authority was meant to support, and whether target queries became competitive rather than whether a number went up. We also report the assets — which piece earned what, over what period — because that tells you where to invest next. A month with one link from a publication your buyers read beats a month with fifteen from sites nobody in your industry has opened.

No, and this is where most link budgets get wasted. Outreach amplifies something worth referencing; without that, you are asking strangers to link to a page that gives them no reason. The sequence that works is to build one genuine asset first — original data, a useful tool, a reference page that is clearly the best explanation available — and then do outreach for it. If you start a link engagement with us and nothing like that exists, the first phase will be creating one, and we will say so rather than billing for outreach that cannot land.