Landing pages built per intent, then tested

Usually yes, and that is normally the better answer because it keeps one stack to maintain. We build inside your existing system where it can support page-per-intent architecture and reliable tracking. Where it genuinely cannot — some templated site builders make both impossible — we will say so and propose the smallest change that solves it rather than a full replatform.

As many as you have genuinely distinct intents in the campaigns above, which in a typical B2B account is between four and a dozen rather than one or fifty. We map this during the audit. A campaign structure with six intent segments pointing at one page is the most common version of this problem, and the first thing we fix.

No, and we would push back if you asked. Conversion work on paid landing pages and a brand site redesign are different projects with different risks, and bundling them means the redesign's timeline swallows the conversion improvements. We work on the pages that receive paid traffic, and share the findings with whoever owns the main site.

It depends on your conversion volume, and we calculate it before building the test rather than after. At typical B2B paid volumes, detecting a meaningful difference takes weeks, not days — and if your traffic cannot support a conclusive test at all, we will tell you that and proceed on evidence and judgement, labelled as such instead of dressed up as a measured win.

Yes, per intent segment, and it is most of the work. Copy here means understanding what the visitor typed, what they are worried about, and what evidence would settle it — then saying that plainly. We write from your real numbers, real customers and real product, and we will not manufacture a statistic or a testimonial to strengthen a page.

Built in rather than bolted on, because on paid traffic a slow page is money leaking before anyone reads a word, and mobile paid traffic is where it bites hardest. We check real-user metrics rather than just a lab score, and we will tell you when the constraint is something in your stack that a landing page cannot work around.

Yes, and the free audit covers it: message match against the campaigns, offer appropriateness, tracking integrity, and where the measurable drop-off is. If the conclusion is that your pages are fine and the problem is the account above or the follow-up below, the audit will say that — it is not a pitch document.

You do. They live in your stack, in your repository or CMS, with components documented so your team can extend them without us. The analytics and testing configuration is in your own accounts. Nothing is built inside an agency platform you would have to keep paying for to keep your pages online.

In most cases yes, even approximately. Hiding price filters out the buyers who have a budget and no appetite for a discovery call, and it concentrates your inbound on people who were going to be price-shocked later anyway. If exact figures genuinely depend on scope, a range with the variables that move it beats ‘contact us for a quote’ — which is why our own pricing is published.

Paid landing pages and organic pages have different jobs, and conflating them weakens both: a page built to convert a specific paid intent is rarely the page that should rank for a broad informational query. But the evidence travels. Which headline claims and offers win on paid traffic is exactly what the organic pages should be built around, and it is evidence you get in weeks rather than quarters.

By looking at where people actually stop, not by picking from a list of best practices. Session recordings and form analytics usually point at one specific failure — a form field people abandon, a section where scrolling ends, a price question the page never answers. That becomes the first test. When the qualitative evidence is ambiguous, we start with the offer rather than the copy, because the ask is consistently the highest-leverage variable and the one most likely to produce an effect your traffic volume can actually detect.

Often substantially, yes, and it is usually the faster route. The changes that move conversion most are the offer, the headline's match to the query, the order in which objections get answered, and the number of form fields — none of which require a visual redesign or a designer's time. We start there precisely because it avoids the approval cycle a redesign triggers, and because it isolates what actually caused the change rather than bundling twenty alterations into one launch.