AgriTech
DivitiAgro
Compares the market in your region against your own cost per tonne and says when selling is worth it — plus financing against grain still in store.
Overview
Grain prices turned into a selling decision
A farmer does not need another price feed. The question is whether today's price beats waiting, and that depends on a cost per tonne that no feed knows. DivitiAgro takes yours and answers the actual question.
When cash is needed before harvest, it calculates what the grain in store is worth as collateral and finds the subsidised agricultural credit that fits, so a batch does not have to be sold at the wrong moment.
What it does
- Sell-or-wait alert against your cost and margin threshold
- Waiting calculator: how far the price must rise to beat selling today
- Prices for five crops: wheat, sunflower, maize, barley, rapeseed
- Regional purchase prices collected from open grain exchanges
- Cost-per-tonne wizard in quick and detailed modes
- Financing against grain in store, matched to subsidised credit
The category
What a grain farmer is actually deciding
A grain farm earns its margin on one decision taken a handful of times a year: sell this lot now, or hold it. Everything else — yield, inputs, machinery — is settled months earlier. That decision is usually made by feel, against a price the farmer heard from a neighbour and a cost per tonne nobody has written down.
The tools in this category split into two camps. Market-data services sell the price picture: quotes, futures, analysis, usually by subscription and usually aimed at a trading desk. Farm-management platforms sell the operational record: fields, inputs, agronomy. Neither closes the loop between the market price and this farm's own cost of production, which is the number that decides whether today's price is good.
DivitiAgro is built on that loop and nothing else. It compares the regional price against your cost and your margin threshold, and says sell or wait. The rest of what it does exists to make that comparison possible for someone who will not fill in a spreadsheet.
The honest note on prices
What we can and cannot show you here
We would normally put competitor pricing in a table on this page, as we do on the rest of this site. For this category we cannot do it honestly today.
The two obvious comparators are a market-data service and a farm-management platform. When we tried to read their pricing pages on 3 November 2026, one returned a 403 behind a bot check and the other a 404. We are not going to work around a bot check, and we are not going to reprint a figure from a third-party roundup as though we had verified it.
So the comparison below is on axes we can check: what each kind of product does, what data it runs on, and what it leaves to the farmer. Where the price is unknown, the cell says unknown. If you are building a shortlist, ask each vendor for their number directly — including us, and ours is quoted per farm.
Comparison
DivitiAgro against the two kinds of tool it replaces
Three columns, compared on what each one actually produces for a farm of a few thousand tonnes.
| DivitiAgro | Market-data service | Farm-management platform | |
|---|---|---|---|
| Published price | No — quoted per farm | Not readable (403 on 3 Nov 2026) | Not readable (404 on 3 Nov 2026) |
| Where it lives | Telegram bot | Web terminal and app | Web and mobile app |
| Regional purchase prices | Yes — five crops from open grain exchanges | Yes, usually broader coverage | Rarely |
| Your own cost per tonne | Yes — two-mode wizard, or from a photo | No | Partly, from input records |
| Sell-or-wait recommendation | Yes, against your margin threshold | Analysis, not a recommendation | No |
| Waiting calculator with storage cost | Yes | No | No |
| Costs captured from a photo | Yes — notebook page, invoice or estimate | No | No |
| Finance against grain in store | Guideline only — we do not lend | No | Sometimes, via partners |
| State-subsidised agricultural credit | Guideline and which bank to approach | No | Rarely |
| Agronomy answers | Yes — 51 regions in the knowledge base | No | Yes, usually stronger |
| Field operations and machinery | No | No | Yes — this is their core |
Where we win
What DivitiAgro does that the others do not
Four things, and they are all consequences of one choice: the product is built around the farm's own cost rather than around the market.
- The threshold is yours. A price alert that fires on a market level is noise. One that fires when the price crosses the floor below which this farm loses money is a decision. The two-mode wizard exists so that the floor can be set in five minutes — roubles per tonne if you already know it, or by line item: land, seed and crop protection, field operations.
- Costs from a photograph. Photograph a notebook page, a delivery note or an estimate and the sums are pulled out automatically. This is the difference between a cost figure that exists and one that does not, because the alternative is typing numbers nobody will type.
- Waiting has a price and the bot computes it. Enter what storage costs per tonne per month and it tells you how far the price has to rise for holding to beat selling today. That turns an argument into arithmetic.
- Money without selling cheap. When cash is needed before harvest, the bot estimates what can be raised against grain already in store — typically up to 65% of market value, from 20 tonnes, at a partner rate of around 14% a year. We do not lend: we compute the guideline, assemble the application and pass it to the partner. That block is running as a pilot and we say so rather than implying a finished service.
On subsidised credit the useful part is not the rate but the procedure: the programme runs at 1 to 12.5% a year with around 150 billion roubles allocated across some forty authorised banks, and each bank draws its subsidy limit separately. That last detail is the practical one — a refusal at one bank is not a refusal everywhere, and most farmers stop after the first.
Where we lose
What the established tools do better
The half worth reading before you decide.
- Market depth. A dedicated market-data service covers more crops, more geographies, futures and basis, with analysts behind it. We cover five crops — wheat, sunflower, maize, barley and rapeseed — at regional purchase prices. If you trade rather than farm, that is not enough.
- Agronomy and field operations. A farm-management platform records fields, rotations, applications and machinery, and that record is worth having. We answer agronomy questions from a knowledge base covering 51 regions, which is a different and lesser thing than keeping your field history.
- Price transparency. Ours is quoted per farm. Neither of the comparators published a readable price today either, so nobody wins this one — but we are not going to claim openness we do not practise.
- The financing block is a pilot. The guideline and the application are real; the lending is a partner's, the rate is approximate, and the whole block is early. Treat it as a shortcut to a conversation with a bank, not as a credit decision.
- Prices come from open exchanges. That is honest and it is also a limit: an elevator two districts away may be paying something the exchanges do not show, and a farmer with good buyer relationships will sometimes know better than the bot. The bot is a floor under the decision, not a replacement for knowing your buyers.
Why farm software fails
Why the last three apps are still unopened
Agricultural software has a worse adoption record than almost any other category, and the reasons are not mysterious. The first is that most of it asks for data entry during the season, which is precisely when nobody has ten minutes. The second is that it produces reports rather than decisions: a dashboard of what already happened, shown to a person who was there when it happened.
The third is the interface. An app that must be installed, updated and logged into competes with a phone that already has messages from the elevator, the agronomist and the bank on it. That is why this one is a Telegram bot: not because a bot is fashionable, but because it is the only place where a message from software sits next to the messages that actually run the farm.
The fourth is trust, and no design fixes it quickly. A recommendation to hold grain is worth money only if the farmer believes it, and belief comes from watching the thing be right a few times with no money on the table. Which is why the honest way to start is to run the alerts for a season without acting on them.
Who should use it
An honest routing table
Four situations, and two of them are not us.
- A grain farm selling several lots a year across the five crops covered. This is the case: the cost threshold is knowable, the decision repeats, and the gap between a good and a poor sale is real money per lot.
- A farm that needs cash before harvest. The guideline against grain in store, plus knowing that each bank draws its subsidy limit separately, is worth more than the software part. Even if you buy nothing, use that second fact.
- A trading operation. Buy a market-data service. You need depth, futures and basis, and five crops at regional purchase prices will not do.
- A farm whose main problem is field records and agronomy. Buy a farm-management platform. We answer agronomy questions; we do not keep your field history, and pretending otherwise would waste your season.
Getting started
What the first week looks like
Short, because the product is a bot and the work is mostly in one number.
- Set the cost threshold — about five minutes. Quick mode if you know your roubles per tonne; detailed mode by line item if you do not. Photograph the notebook if the figures are on paper.
- Choose crops and region. Prices come from open grain exchanges for the region, so the alert speaks about your market rather than a national average.
- Run it for a season without obeying it. Watch whether the sell-or-wait calls would have been right. This costs nothing and is the only test that earns trust.
- Only then use the finance block. It is a pilot, it produces a guideline and an application, and the lending is a partner's decision.
Limits
Where this product is the wrong answer
Said plainly.
- Crops outside wheat, sunflower, maize, barley and rapeseed.
- Trading desks needing futures, basis and multi-market depth.
- Farms whose selling is contracted a year ahead — there is no decision left for the bot to improve.
- Anyone expecting a credit decision. We are not a lender; the block computes a guideline and hands the application to a partner, and it is still a pilot.
- A farm with strong direct buyer relationships and prices better than the exchanges show. The bot would be setting a floor you already clear.
Due diligence
Questions worth asking any vendor in this category
Including us. Especially about the financing part.
- Where do your prices come from, and how old is the number I am looking at?
- Does the recommendation use my cost of production, or only the market?
- Who lends the money — you or a partner — and who decides?
- Is the rate you quote a guideline or an offer?
- What happens to my cost data if I stop using the product?
- How many farms in my region are running this now?
- Can I run the alerts for a season without acting on them?
The short version
If you only read one section
DivitiAgro turns grain prices into a decision: it compares the regional purchase price for wheat, sunflower, maize, barley or rapeseed against your own cost per tonne and your margin threshold, and tells you to sell or wait. The cost figure can be set in five minutes or photographed off a notebook page. A waiting calculator turns storage cost into the price rise that would justify holding.
When cash is needed before harvest, it estimates what can be raised against grain in store — typically up to 65% of market value, from 20 tonnes, partner rate around 14% a year — and assembles the application. We do not lend, and that block is a pilot. On subsidised credit the useful part is that each of the roughly forty authorised banks draws its limit separately, so one refusal is not a refusal everywhere.
It is not a market-data terminal and not a farm-management platform, and if that is what you need, buy one of those. It is one decision, made with your numbers instead of by feel.
The arithmetic
What the sell-or-wait decision is actually worth
Worth stating plainly, because this is the whole business case and it is not a software argument.
Take a farm with a few thousand tonnes to sell across a season. The spread between a well-timed sale and a poorly-timed one on the same lot is a matter of percent, not tens of percent — but it falls entirely to the bottom line, because the cost of production is already sunk by the time the decision is made. That is why this decision is worth more attention per minute than almost anything else on the farm.
- The floor is the first win. Most farms cannot state their cost per tonne to within a few hundred roubles. Until they can, every price looks like a judgement call. Setting the floor once converts the question from opinion into comparison.
- The waiting cost is the second. Holding grain is not free — storage, shrinkage, the money not working. Entering the storage cost per tonne per month turns an argument about the market into arithmetic about your own balance.
- The forced sale is where the real money goes. A lot sold at a poor price because cash was needed this week costs far more than a mistimed sale. That is why the finance guideline exists next to the alert rather than as a separate product.
We will not put a rouble figure on any of that for your farm. It depends on your tonnage, your spread and how often you currently sell under pressure — three numbers you know and we do not.
Data
Where the numbers come from and what that means
A recommendation is only as good as its inputs, so here is what is underneath each one.
- Prices. Regional purchase prices for the five crops, collected from open grain trading platforms. Open means checkable: you can go and look at the same source. It also means incomplete — an elevator with a private offer will not be in it.
- Your cost. Entered once through the wizard or pulled out of a photographed notebook page, delivery note or estimate. Nothing is inferred: if a line is missing, the floor is wrong and the alert inherits the error.
- Agronomy answers. A knowledge base covering 51 regions. It answers questions; it does not know your fields, your rotation or last season's applications.
- The finance guideline. Computed from the grain in store and a partner's indicative terms — up to 65% of market value, from 20 tonnes, around 14% a year. Indicative is the operative word, and the block is a pilot.
The honest summary: the market side is checkable but shallow, the cost side is exactly as good as what you entered, and the finance side is an introduction rather than an offer. A tool that claimed more than that about a grain market would be worth less, not more.
Questions
DivitiAgro, answered.
Which crops and which prices?
Wheat, sunflower, maize, barley and rapeseed. Regional purchase prices collected from open grain exchanges, so the figure speaks about your market rather than a national average — and so that you can check where it came from.
How does it know when to sell?
It compares the current regional price with your cost per tonne and your margin threshold, and writes to you when the moment is good. Alongside it there is a waiting calculator: enter what storage costs per tonne per month and it computes how far the price must rise for holding to beat selling today.
I do not know my cost per tonne. Is that a problem?
It is the normal case, and it is why the wizard has two modes. Quick, if you know the figure in roubles per tonne. Detailed, by line item — land, seed and crop protection, field operations. If the numbers are on paper, photograph the page, the delivery note or the estimate and they are extracted for you.
Do you lend money against grain?
No. The bot estimates what can be raised against grain already in store — typically up to 65% of market value, from 20 tonnes, at a partner rate of around 14% a year — then assembles the application and passes it to the partner. The decision is theirs. This block is running as a pilot and we would rather label it than let it read as a finished lending service.
What is useful to know about subsidised agricultural credit?
The procedure more than the rate. The programme runs at 1 to 12.5% a year with roughly 150 billion roubles allocated across some forty authorised banks, and each bank draws its subsidy limit separately. So a refusal at one bank is not a refusal everywhere — which is where most applications stop. The bot computes a guideline from your seasonal costs and suggests where to apply.
What does it cost?
Quoted per farm. We are aware that is less useful to you than a price list. For context, we tried to read the pricing pages of the obvious comparators on 3 November 2026 and could not: one returned 403 behind a bot check, the other 404. We will not reprint a third-party estimate as if we had verified it, so ask each vendor directly.
How is this different from a market-data service?
A market-data service sells the price picture and leaves the decision to you; it is deeper than us on crops, geographies and futures. We go the other way: fewer crops, but the price is compared against your own cost, which is the number that decides whether today is a good day to sell.
How is it different from a farm-management platform?
Those keep the operational record — fields, rotations, applications, machinery — and that record is genuinely worth having. We do not keep it. We answer agronomy questions from a knowledge base covering 51 regions, which is a different and smaller claim.
Why a Telegram bot rather than an app?
Because a message from software has to sit next to the messages from the elevator, the agronomist and the bank, which are already on the phone. An app that must be installed, updated and logged into loses that competition during the season, every season.
How should we try it?
Set the cost threshold, choose crops and region, and then run the alerts for a season without acting on them. Watch whether the sell-or-wait calls would have been right with no money on the table. Trust in this category is earned by being right a few times, not by a demonstration.
How current is the price I see?
It is collected from open grain trading platforms for your region, which means you can go and check the same source yourself. Ask any vendor in this category how old the number on screen is — a stale price turns a sell-or-wait recommendation into a guess with a confident interface.
Can we use it without giving you our cost figures?
You can read prices without them, but the recommendation is the product and the recommendation is built on your floor. Without a cost per tonne there is nothing to compare the market against, and you are back to judging by feel with extra steps. The wizard takes about five minutes, or photograph the notebook page and let the figures be pulled out.
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