Cinema chain: ticket purchases from search up 140%.

What we did

Connected Yandex Webmaster, marked six GET parameters as insignificant so the same page stopped being crawled as a dozen, built text pages where there had only been a booking widget, ran crowd placements and external publications, and fixed the listings in business directories.

None of that is exotic. The parameter work alone changes what the crawler spends its budget on, and on a site where every session carries tracking parameters it is usually the single biggest lever.

What it moved

Ticket purchases attributed to search went from 3,265 to 7,845 across June to September — up 140%. Search visits in August went from 20,401 to 56,651, up 178%.

August is the peak month for a cinema, so the only honest comparison is the same month a year earlier, which is what these figures are.

How it is measured

Purchase is a goal in analytics, segmented to search traffic only. It is the actual ticket transaction, not an add-to-cart or a click on the booking button.

Everything here can be opened in the source systems on a call rather than shown as a screenshot.

Services used on this project: Technical SEO, Content SEO.

Figures pulled by API from Yandex Metrica, Yandex Webmaster and Google Search Console on 26 October 2026. Every number can be opened in its source system on a call.