Kidswear retailer: fewer impressions, twice the clicks.

Why falling impressions were the good news

Impressions dropped and clicks went from 1,647 to 3,593 — up 118%. Average position moved from 19.7 to 6.9.

Read together, those three numbers say the site stopped appearing on page three for things it was never going to win and started appearing on page one for its own subjects. Growth came from matching the query, not from reaching more people. A report that celebrates impression growth on its own is usually describing the opposite trade.

The AI crawler fix

The site was serving a virtual robots.txt that overrode the real one, and it blocked the crawlers behind AI answers. We replaced it with a physical file and opened access to thirteen of them.

This does not produce a number on its own and we are not claiming one. It removes a condition that makes citation impossible, which is different from causing citation.

Where the numbers come from

Positions, clicks and impressions are from Google Search Console, pulled by API on 26 October 2026. Search Console data lags about three days, so the most recent week is never used for comparisons.

Services used on this project: AI Search Optimization, E-commerce SEO.

Figures pulled by API from Yandex Metrica, Yandex Webmaster and Google Search Console on 26 October 2026. Every number can be opened in its source system on a call.