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Google Ads for GET travel partners: 355 clicks at $0.79 on a $280 test.
The challenge
Three partners — a yacht charter and an airport transfer service in Turkey, horse safaris in India — wanted to know whether paid search could feed their English landing pages at a sane cost, without burning budget on the test.
The goal
Launch fast, measure every step, and cap the test at $100 per campaign.
The approach
Campaigns
Three search campaigns with 30, 43 and 95 keywords, targeting the UK, Germany, the Netherlands, France, Australia and other markets.
Tracking
GA4 and Google Ads conversion tracking on every site, three conversion events each.
Budget guard
A script checks spend every 30 minutes and pauses a campaign at $95 of its $100 cap.
The results
No bookings were completed in the test window. Traffic was cheap and engaged, so the next step is the booking flow, not more traffic.
How it was run
What a paid test looks like when the budget is small.
With a test budget the goal is not volume, it is information: which markets respond, which keywords bring qualified clicks, and what a click is actually worth once tracking is honest. Everything is structured so the answer survives the test being switched off.
Tracking before spend
Conversions, call tracking and parameters are in place first. Optimising against broken data is how test budgets disappear without producing a decision.
Narrow before broad
A small number of intent-heavy keywords per market, exact and phrase first. Broad matching is added only after the data says which direction is working.
One variable at a time
Markets, offers and landing pages are changed separately, so the result attributes to something specific.
Exclusions as a lever
Negative keywords and placement exclusions usually save more than bid tuning on a small budget.
The reported figures are what the platform recorded for the stated period at the stated spend. Cost per click depends on market, season and competition, so treat the numbers as a result of this test rather than a benchmark for yours.
What we would carry over
Transferable parts.
Ready when you are
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