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Google Ads for GET travel partners: 355 clicks at $0.79 on a $280 test.
The challenge
Three partners — a yacht charter and an airport transfer service in Turkey, horse safaris in India — wanted to know whether paid search could feed their English landing pages at a sane cost, without burning budget on the test.
The goal
Launch fast, measure every step, and cap the test at $100 per campaign.
The approach
Campaigns
Three search campaigns with 30, 43 and 95 keywords, targeting the UK, Germany, the Netherlands, France, Australia and other markets.
Tracking
GA4 and Google Ads conversion tracking on every site, three conversion events each.
Budget guard
A script checks spend every 30 minutes and pauses a campaign at $95 of its $100 cap.
The results
No bookings were completed in the test window. Traffic was cheap and engaged, so the next step is the booking flow, not more traffic.
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