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Generative Engine Optimization (GEO)
Definition
Generative Engine Optimization (GEO) is the practice of optimizing your content and authority so that AI answer engines — like ChatGPT, Perplexity and Google AI Overviews — cite your brand when they generate an answer.
Why it matters
As buyers shift research into AI assistants, those assistants cite only a few sources per answer. GEO is how you become one of them — capturing demand that never reaches a traditional search result.
How it works
GEO combines crawlability, structured data, entity authority and answer-ready content so engines can retrieve, trust, extract and cite your material. With a connected CRM, those citations become tracked leads.
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