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Generative Engine Optimization
Own the answer AI gives.
When B2B buyers ask ChatGPT or Perplexity, your brand should be the citation — not your competitor. We engineer AI visibility and route it straight into your pipeline.
Instant sample check · full audit is human-run.
We optimize for
The shift
SEO ranks pages. GEO gets you quoted.
More B2B research now starts inside an AI assistant. Those answers cite a handful of sources — and buyers rarely scroll past them. If you're not in the answer, you're invisible, no matter your Google rank.
GEO is how you become one of those cited sources — and, uniquely with Divitio, how that citation becomes a tracked lead in your CRM.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank a page on Google | Be recognized in an AI answer | Be written into the AI answer |
| Surface | Blue links / SERP | Answer engines & assistants | Generative results & citations |
| Wins with | Keywords + backlinks | Structured Q&A + entities | Authority + citation-worthy content |
| We measure | Positions & clicks | Mentions & share-of-voice | Citations → pipeline |
Under the hood
How AI engines pick who to cite.
Answer engines retrieve, rank and synthesize sources before they generate. GEO optimizes each step.
Retrieve
The engine pulls candidate sources it can access and parse.
Trust
It weighs entity authority and corroboration across the web.
Extract
It lifts clean, structured statements it can quote.
Cite
It writes the answer and attributes the sources it used.
Our method
The Divitio GEO System
Five layers from crawlability to closed-won. The last one is what makes GEO pay: we connect AI citations to your revenue engine.
- 01
Access
Make your site crawlable and machine-readable for AI retrieval — the layer most brands fail.
- 02
Entity authority
Build the entity signals and citations that make engines trust you as a source.
- 03
Answer-ready content
Structure content the way LLMs extract it: clear definitions, lists, comparisons.
- 04
Monitoring
Track share-of-voice across engines and the exact prompts you win or lose.
- 05 only us
CRM feedback loop
Pipe AI-sourced leads into your CRM and automate follow-up — the part no one else does.
Layer 1
AI-visibility metrics
- · Citations & mentions per engine
- · Share-of-voice vs competitors
- · Prompt coverage (which questions you win)
Layer 2 · where others stop short
Business metrics
- · AI-sourced leads in your CRM
- · Influenced pipeline & revenue
- · AI-lead → deal conversion rate
What you get
Everything in a GEO engagement.
- AI visibility & citation audit
- Entity + schema rollout
- Answer-ready content briefs
- Digital PR / citation building
- Per-engine share-of-voice dashboard
- CRM attribution for AI leads
GEO Retainer
Ongoing citations, monitoring & CRM integration.
See full pricingWhat is generative engine optimization (GEO)?
GEO is the practice of getting your brand cited inside AI-generated answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Where SEO earns a ranking, GEO earns the citation the AI shows above those rankings.
How is GEO different from SEO and AEO?
SEO ranks your page. AEO (answer engine optimization) gets you recognized as an answer. GEO gets your brand written into the generated answer with a citation. We run all three as one system.
Which AI engines do you optimize for?
ChatGPT, Perplexity, Google AI Overviews / Gemini and Microsoft Copilot — with per-engine share-of-voice tracking so you see exactly where you win.
How do you measure GEO results?
Two layers: AI-visibility metrics (citations, mentions, share-of-voice per engine) and business metrics (leads, pipeline, revenue) — tied together through your CRM.
Does GEO integrate with my CRM?
Yes — that is our differentiator. AI-sourced leads flow into your CRM (HubSpot and others) and trigger automated follow-up, so an AI citation becomes tracked pipeline, not a vanity mention.
Ready when you are
See if AI recommends you — or your competitor.
Free AI-visibility check plus a 90-day GEO roadmap. No 'contact for pricing.'